théATRE is a Beijing based bakery specialized in tea infused pastry, sweeties and cakes. Project's brief was to redefine a new space identity for the new store, oriented to a specific kids and family target, while keeping few existing elements such as the light blue brand identity color and the tea ceremony desk. A folded waved wall colored with the hues of the company's blue is wrapping the whole technical box of kitchen, bar counter and exposed cake decoration area. A collage of different marbles on wall and floor is adding a new color palette characterizing the space, while five large hand-made chandeliers made of rice paper will create an unexpected element of surprise on the ceiling.
design team RAMOPRIMO architects Marcella Campa, Stefano Avesani,Zhao Xinyi 赵心怡, Huo Ran 霍燃, Giacomo Squaquaralocation Beijing, China function tea, pastry, café’ and bakery area 130 sqm type Built client théATRE furniture Arper photosMarcella Campayear 2021